The start of June saw us set up camp at Subcon 2018, located at Birmingham’s NEC. We managed to nab a stand directly opposite the entrance to Hall 3 – all the better to attract the visitors we had our eye on.

The sectors that stopped by

As always, we got to chat with folks from a huge range of sectors. Many of them are industries we’re already active in but a few new ones cropped up – always interesting to find out where extruded aluminium’s needed.

Over the course of the three days, we logged visitors to our stand from the following industries:

• Audio manufacturers
• Automotive and aerospace
• Balustrade systems
• Cabinet manufacture
• Catering manufacture
• Electronics
• Engineering
• Gun manufacturers
• Hydraulics, pneumatic and electromechanics
• Laboratory-based manufacturers
• Lighting manufacturers
• Machinery manufacturers
• Measuring systems
• Office equipment
• Optical product manufacturers
• Passenger lift manufacturers
• Product design
• Rail
• Robotics
• Safety equipment
• Sign manufacturers
• Touchscreen technology
• Trailer manufacturers

The best bits of Subcon

It’s no secret that we’re fans of Subcon – we’ve visited the show for a good few years on the trot – and there was plenty to praise again this year.

Special mention goes to the venue: the NEC is a brilliant central location within easy reach of new prospects and existing customers.

There’s nothing like face-to-face meetings to help us explain our extrusion and fabrication capabilities (just rolls off the tongue, doesn’t it?) and Subcon has a great atmosphere.

And, it’s clear that Subcon exhibitors have a good reputation: a number of the brands that stopped by our stand were looking to move quickly on new gigs, and were using the show to find sources for an immediate start.

Summing up

While this year’s Subcon Show wasn’t as busy as previous years, the quality of leads we gathered made up for any shortfall in footfall, so to speak.

In fact, it’s safe to say that this has been our best year so far in terms of lead quality at Subcon – we met a lot of new faces and connected with plenty of established brands that had been on our wish list for quite some time.

Since the show, we’ve been making the most of our new connections. Several of the brands who visited us at Subcon have already been for a tour of our facilities, and we’ve visited those who couldn’t come to us.

We’ve opened several new accounts as a direct result of our visit to Subcon, and we’ve got another busy couple of months seeing more of the brands we made contact with.

All in all, another great year at Subcon.

Missed us at Subcon but want to talk? Call Darren Henry on 01989 768 307 or email him at darren@edmolimited.co.uk.